CONCEPT

JERIH presents wearable clothing by taking a modern approach to design based on
impressionism and its influence on avant-garde.

ABOUT THE DESIGNER

The designer studied fashion design in Konkuk University of Seoul, Korea and started his career in
2009 in a menswear brand.

He worked for many prestigious fashion houses where he presented clear distinction of popular
and imagist styles.

Having always focused on exploring new things and pursuing styles worth the price, He has
conceived a new classic brand of menswear that he wants to wear – a look that is formal and
casual at the same time. This idea led to the launch of JERIH.